Evaluation Activity 4

Who would be the audience for your media product?

From pre-production towards the end of post production, we’ve always intended reaching out to a male audience from ages 15 to around mid 30’s. We chose this age range as we knew that by choosing a younger age range, it would limit that we could have shown on screen so making a 15 rated film, we could add more verity to the genre that we chose. Another reason behind why we chose this age range is that thriller, horror and action were the main genres that we were deciding upon from the beginning of research and planning. This would mean that our film could contain a lot of violence, death, injure and blood – things that will not be appealing to a younger audience.

Our target audience’s hobbies would be sports or any physical activities such as rugby, football and basketball. They would be into playing violent or action video games such as GTA (Grand Theft Auto), Call of Duty and Battlefield. Our target audience would like our action and thriller film because their hobbies are similar to our film as it contains many action scenes.

Our film is primarily targeted towards males because males are stereotypically more violent and aggressive meaning that they prefer watching action films that contain dangerous and violent scenes. Females on the other hand stereotypically prefer romance or drama films, making our film not as suitable for a female audience.